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Case study of the center of moderrn and contemporary art Kunsthalle Praha
Melíšek, Matyáš ; Černá, Eliška (advisor) ; Vranka, Marek (referee)
The bachelor thesis focuses on a case study of the Center of Contemporary and Modern Art Kunsthalle Prague by analyzing the marketing mix and interpreting the data obtained through a questionnaire survey. The theoretical part of the thesis presents a brief history of the institution and analyses the 4P tools based on the theory defined by marketing theorist Edmund J. McCarthy. The analysis also defined the institution's competitors and added a subsection on online marketing. The practical part deals with the evaluation of data collected through a questionnaire survey in order to answer predefined hypotheses concerning the attendance of both Kunsthalle Prague and other cultural institutions. The survey was conducted among current and incoming university students and recent graduates. Using a combination of quantitative and qualitative research, data was collected that could be statistically interpreted to find causal relationships between them. The aim of this bachelor thesis is to present the history and communication mix of the aforementioned modern and contemporary art center, but above all to define the relationship between this institution and university students. Whether this institution represents an attractive place for them to visit and why.
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Qualitative analysis of students affects during Covid-19
SUCHAN, Vít
The bachelor's thesis focuses on the affects of university students during the covid-19 pandemic. The theoretical part of the thesis describes the pandemic situation in the Czech Republic, then deals with the effects on the psyche of the population in general and then describes risk groups and coping strategies of university students in more detail. Finally, it presents the results of studies carried out in the Czech environment. The empirical part presents statements from the extensive psychological research of Jupsycor, carried out by the Section of Psychology, Department of Pedagogy and Psychology of the Faculty of Education of the University of South Bohemia in České Budějovice.
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The use of smart drugs by college students
Schoberová, Tereza ; Nekola, Martin (advisor) ; Bryndová, Lucie (referee)
The bachelor thesis focuses on the use of smart drugs by university students. This phenomenon is becoming more popular in society, but it has not been properly researched and debated in the Czech Republic. The aim of this thesis is to describe experiences of smart drug use among selected university students in the Czech Republic and to understand their motivations for using them. The first part of the thesis, the theoretical part, describes what smart drugs are, what their prevalence is and how their use can be viewed through moral and social behavioural perspectives. The theoretical part also discusses how the use can be viewed as a social problem or a solution to social problems. In the second part of the thesis, the methodological part, the aims of the thesis, the research questions, the chosen research methods and the ethical aspects of the research are presented. The last part of the thesis, the analytical part, is devoted to the analysis of the collected data. The data was obtained through qualitative research conducted in the form of semi-structured interviews with nine students of Czech universities and analysed using open, axial and selective coding. The analysis of the interviews shows that the academic environment creates pressure on students, which students try to resist by using smart...
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Survey of the patterns of waterpipe use among Prague university students
Vachutová, Klára ; Vanek, Marián (advisor) ; Lukavská, Kateřina (referee)
Background: Even though a waterpipe has its origin and tradition in Asian and African states, more than 30 years ago this trend started spreading in our country and gained considerable popularity mostly among youth. The patterns of use of waterpipe among young people are still not getting enough attention though. In the Czech Republic as well as lots of other states there is lack of functional waterpipe-specific policy, regulation and preventive and therapeutic interventions. The health risks of waterpipe use are comparable to other burning tobacco products but public sees it as less harmful due to myths such as the toxins in smoke are filtrated in water. Aim: The aim of this thesis is to investigate patterns of use of waterpipe among Prague university students per online survey with a focus on the first use, current frequency of usage and parallel usage of other tobacco and nicotine products, motivation to abstinence, characteristics of waterpipe session and knowledge of risks. Then compare the results with another studies. Methods: The survey was conducted via online questionnaire spread from February to May 2021 in Facebook university student's groups. The data were then processed and evaluated in Microsoft Excel and Jamovi. Results: More than 70 % of participants are former or current waterpipe users,...
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Differences in the level of spirituality among university students of social and exact sciences
Švecová, Helena ; Beláňová, Andrea (advisor) ; Lukavská, Kateřina (referee)
The purpose of this bachelor thesis is to describe the specific situation of religion in the Czech Republic in the historical context and to attempt to put spirituality and its importance into the said context. Another goal is to find out whether there is a difference in the degree of spirituality between university students of social sciences and students of exact sciences. Besides, the thesis maps spirituality of university students in general and tries to find out if other demographic data, particulary gender and religiosity, influence the degree of spirituality. Other goals are presenting different views on definition of spirituality, its description from psychological perspective and its distinction from other related concepts, especially religiosity. This thesis also mentions spirituality as a part of psychology of religion and presents the perspectives of some authors, who dealt with spirituality. The thesis also lists various tools for measuring spirituality. In that subchapter the greatest emphasis is placed on the presentation of the Prague Spirituality Questionnaire, analysis of its subscales and overall evaluation. For realisation of the empirical part, data was collected from 256 students, who completed an online version of Prague Spirituality Questionnaire extended with questions...
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Belief in Free Will and College Students
Noskovič, Marek ; Kučera, Miloš (advisor) ; Klusák, Miroslav (referee)
Is free will simply an illusion? Or is it justifiable that we have built on free will our whole human society, including the legal system? For several centuries, there has been a debate in philosophical and theological circles about whether there is a free will or, on the contrary, our life is determined from the very beginning. I would like to contribute to better understanding of free will through my Bachelor Thesis, especially from the point of view of the latest knowledge in psychology. Including history, various philosophical and theological conceptions of this phenomenon, I will deal with an influence of faith in free will on our psyche and happiness in life. With a questionnaire of Free Will and eterminism (FAD Plus), I will examine how faith in free will or determinism affects school success of college students. Keywords Free will, determinism, fatalism, unpredictibility, psychology, college students, belief, grades
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Suggestion of Comprehensive Support of University Students with Special Education Needs in the Inclusive Education Environment
Kužílková, Šárka ; Květoňová, Lea (referee) ; Hádková, Kateřina (referee)
The doctoral thesis (PhDr.) "Suggestion of Comprehensive Support of University Students with Special Educational Needs in the Inclusive Education Environment" was about support of Czech university students with special educational needs. This piece of work evaluated the present condition of university support for students with special educational needs in the Czech Republic and revealed the most serious problems of university support as well as possibilities of better support of these students in the environment of inclusive education. In practical part of this thesis, a questionnaire was used to learn about university students' awareness of the system of support at their university and to learn about their attitudes towards support service. Analyses of the questionnaires uncovered differences about university students' awareness of the system of support at their university and their attitudes towards support service between students with and without special educational needs. The outputs of this work were suggestions how to improve comprehensive support of students with special educational needs during their university studies. This essay brought an insight into current problems of support of students with special educational needs that have been spoken about for some time now and the best...
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Motherhood among undergraduate women
Pecková, Vendula ; Vohlídalová, Marta (advisor) ; Maříková, Hana (referee)
Thesis "Motherhood during university studies" deals with the the topic of motherhood among undergraduate women, whose attitude towards having children whilst studying differs from that of their schoolmates. The author asks questions about how these women interpret the fact that they have children during their university studies and how they harmonize their studies with childcare. She did a qualitative research among undergraduate women who had a baby during their studies. In the theoretical part, the author deals with current trends in demographic behaviour, with structural and institutional conditions connected with parenthood and cultural trends of parenthood in Czech Republic. Because of the research, the author concludes that within undergraduate women there is a group of students that plan to have a baby during their studies because they are against the majority age norms of having babies at the age of thirty. They can harmonize studies with childcare because of the support of their families. If these women are motivated to finish their studies, they can develop many strategies to accomplish it.
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Marketing Utilization in Company Management
Doubrava, Tomáš ; Heinz, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of diploma thesis is an analysis of HR marketing focusing on university students using the example of selected company. The theoretical part deals with an explanation of general terms continuing to concrete description of used analysis. Analyses in the practical part are followed by recommendation to improve the current situation of HR marketing focused on university students in selected company.
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Demand for tourism among university students
Rotková, Petra ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
The work is dedicated to the demand among one of the most important segment on the tourism market: university students. Its main aim is to find out the preferences, requirements and motives of this target segment in the field of tourism. On the basis of the answers gained from a questionnaire survey, trends in demand among contemporary university students will be summarized. These trends may be used as a recommendation for the providers of services in the field of tourism when choosing the proper marketing strategy in relation to this segment.
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